Unlock Revenues

100% Your Revenue.
Zero Platform Fees.

Steam takes 30%. Epic takes 12%. walter.gg takes 0%. You keep every dollar you earn from subscriptions, ads, or in-game purchases.

The Problem

Platform Dependency Kills Margins

Traditional platforms squeeze publishers with high revenue cuts, no customer data, and algorithm-dependent visibility.

Steam

-30%
  • • 30% revenue cut on all sales
  • • No access to customer emails or data
  • • Algorithm controls your visibility
  • • No control over pricing or bundling

Epic

-12%
  • • 12% revenue cut (better, but still a cut)
  • • Limited customer relationship
  • • Platform rules constrain monetization
  • • Tied to Epic's ecosystem

walter.gg

0%
  • • Zero platform fees, 100% your revenue
  • • You own the customer relationship
  • • Full control over pricing and bundling
  • • Only pay infrastructure cost ($0.05-0.06/session)
$0

Platform Fee

100%

Your Revenue

$0.05

Per Session Cost

93%

Cheaper Than Legacy Cloud

Pricing

How Pricing Works

Simple, transparent pricing. No hidden fees, no revenue sharing.

Our ‘Switch-On’ Revenue Gift.

Once you executed your channel campaigns, you get approved to earn on our platform.

UA Mode

(Marketing)

Revenue Mode

(Store)

Zero Integration

The work is already done for the ads. Turn on and go.

Maximum Impact

Access to our 2M gamer community.

Zero Platform Fees

You keep 100% of sub revenue. Month 1 is for us.

We Don't Eat Your Margins.

Turn your playable ads into 15x high-LTV subscribers.

Acquisition

Playable Ads ($12.50 CPM)

→ 10 New Subscribers

Monetization

Sub Revenue ($4.99)

− Compute Cost ($1.20)

Profit

Net Profit

$3.79

/ mo per user

Blacknut / Luna / GeForce Nowwalter.gg
Latency>25ms<10ms
Revenue ShareYou Keep 0-50%You Keep 100%
Integration CostVaries$0
Integration is free. You just pay for compute / infrastructure usage.

Comparison

Your Revenue. Your Rules.

See how walter.gg compares to traditional platforms.

Revenue Comparison

Keep What You Earn

Traditional platforms take up to 30%. walter.gg charges zero platform fees.

PlatformRevenue CutFee Model
Steam30%Revenue share
Epic Games12%Revenue share
Console Stores30%Rev share + dev kits
walter.gg0%$0.05/session

Game Pass Model

Subscription Revenue, Zero Sharing

Create themed Game Passes, set your pricing, keep all subscription revenue. We only charge for infrastructure.

Monetization

The Game Pass Model

Create themed passes, set your price, bundle games. Consumers subscribe for unlimited streaming access.

FPS Pass

$9.99/mo

Includes:

Destiny 2, Counter-Strike 2, Valorant, ...

MOBA Pass

$7.99/mo

Includes:

DOTA 2, League of Legends, ...

Indie Pass

$5.99/mo

Includes:

Stardew Valley, Hollow Knight, ...

How Revenue Works

100%

Subscription revenue goes to you

$0.05–0.06

Per streaming session (infrastructure cost)

$0

Platform fees, setup fees, rev share

Analytics

Full Visibility Into Your Revenue

Player Analytics

  • • Session duration and engagement
  • • Retention and churn rates
  • • Player lifetime value (LTV)
  • • Geographic distribution
  • • Device and browser breakdowns

Revenue Analytics

  • • Real-time revenue tracking
  • • Subscription MRR and ARR
  • • Conversion funnel analysis
  • • Cost per acquisition (CPA)
  • • Revenue per user (ARPU)

Case Study

Roughneck Rumble

From 30% platform cut to 100% revenue ownership.

0%

Platform Fee

+245%

Revenue Increase

$0.05

Cost Per Session

100%

Customer Data Owned

“Switching to walter.gg was a no-brainer. We went from giving away 30% to Steam to keeping everything. The math just works.”

Trusted By

TEDx
GSK
Dutch Tax Office
EU Seal of Excellence

Global Reach

215k+

Hours Streamed

350k

Monthly Active Users

60k

Daily Active Gamers

100+

Strategic Partnerships

Explore More

Need Player Acquisition?

You've got monetization covered. Now learn how to reach billions of players across every channel with instant-play distribution.

Acquire Players →

Go Further

Want Your Own Storefront?

Launch a fully branded game store with subscriptions, Game Passes, and complete control over the experience.

Explore Game Stores →

FAQ

Common Questions

What does it cost?

Zero platform fees. You pay $0.05-0.06 per streaming session (infrastructure cost). You keep 100% of revenue from ads, subscriptions, or any other monetization.

How does Game Pass revenue work?

You create themed passes (FPS Pass, MOBA Pass, etc.) and set subscription pricing. You earn 100% of subscription revenue minus the per-session streaming cost ($0.05-0.06). No revenue sharing, no platform cuts.

Can we use our own payment processor?

Yes. walter.gg uses Stripe by default, but you can integrate your own payment processor for your branded store.

What analytics do we get?

Full session analytics, player engagement metrics, conversion tracking, revenue reporting, churn analysis, and LTV projections — all in your dashboard.

How does this compare to Steam/Epic?

Steam takes 30%, Epic takes 12%. walter.gg takes 0% — you only pay infrastructure cost per session. You own the customer relationship and all revenue.

Reserve Your Pilot Slot

Limited cohort. Join studios already earning 100% of their revenue.