Platform Fee
White-Label Storefront
Launch a fully branded game streaming storefront. Subscriptions, Game Passes, and analytics — all under your domain.
Scroll to experience
Explore breathtaking landscapes in stunning detail
The Problem
Steam takes 30%. Epic takes 12%. Console stores take 30% plus dev kit costs. You lose control over pricing, customers, and your brand.
30% revenue cut
Steam, PlayStation, Xbox
No customer data
Their users, not yours
No pricing control
Algorithm-dependent
No brand control
Generic storefront
Platform Fee
Your Revenue
Time to Play
Per Session
Features
A complete white-label platform for game streaming storefronts.
Your domain, your logo, your colors. Full control over the storefront experience.
Create themed passes (FPS, MOBA, Indie), set pricing, bundle games. Unlimited flexibility.
Stripe-powered payments. Automated renewals, free trials, promo codes, dunning management.
Sessions, retention, revenue, engagement dashboards. Real-time metrics for every game.
Upload builds, set metadata, manage availability. Full CRUD control over your catalog.
Steam/Epic linking, play history, library management. Your users, your data.
Interactive Preview
Browse the tabs to see what your branded storefront looks like.
Explore breathtaking landscapes in UE5
Valley of the Ancient
RPG
Roughneck Rumble
Action
K4 Rally
Racing
Jungle
Adventure
Getting Started
Set your branding, domain, and game catalog. Choose your color scheme and upload your logo.
Go live with your branded storefront. We handle hosting, CDN, SSL, and infrastructure.
Sell passes, track analytics, scale your audience. You keep 100% of subscription revenue.
Monetization
Create themed passes, set your price, bundle games. Consumers subscribe for unlimited streaming access.
$9.99/mo
Includes:
Destiny 2, Counter-Strike 2, Valorant, ...
$7.99/mo
Includes:
DOTA 2, League of Legends, ...
$5.99/mo
Includes:
Stardew Valley, Hollow Knight, ...
100%
Subscription revenue goes to you
$0.05–0.06
Per streaming session (infrastructure cost)
$0
Platform fees, setup fees, rev share
Go Further
Your storefront is home base. But your games can also be playable across social media, gaming press, and ads — all from the same build.
Acquire Players →Case Study
Roughneck Rumble launched their branded store with zero platform fees.
+1316%
DAU Increase
+54%
Retention Lift
7GB→0MB
Download Size
100%
Revenue Kept
“Launching our own store let us own the customer relationship. No 30% cut. No algorithm dependency. Just direct access to our players.”
Revenue Comparison
Traditional platforms take up to 30%. walter.gg charges zero platform fees.
| Platform | Revenue Cut | Fee Model | Brand Control | Customer Data |
|---|---|---|---|---|
| Steam | 30% | Revenue share | Limited | Their users |
| Epic Games | 12% | Revenue share | Limited | Their users |
| Console Stores | 30% | Rev share + dev kits | Minimal | Their users |
| walter.gg | 0% | $0.05/session | Full | Your users |
FAQ
You receive 100% of subscription revenue. You pay $0.05-0.06 per streaming session (infrastructure cost). If a subscriber plays 20 sessions in a month on a $9.99 pass, you net ~$8.99.
Yes. You can launch on play.yourbrand.com or any custom domain. Full CNAME support with automatic SSL certificates.
All major credit cards, debit cards, and digital wallets via Stripe. You control pricing, currencies, and billing cycles.
Your store is a public URL. Share it anywhere — social media, your website, email campaigns, ads. Players sign up directly on your domain.
Yes. Full control over branding, colors, fonts, and layout. Use our default themes or bring your own design system.
Real-time dashboards showing sessions, active players, revenue, retention, churn, popular games, peak hours, and geographic distribution.
Join studios already running branded storefronts. Limited pilot cohort.