How Our Revenue Model Works
Understand exactly how walter.gg's First-Month Model helps you keep more of your revenue compared to traditional platforms.
The First-Month Model
Month 1: We invest in acquiring users for your game (you pay $0).
Month 2+: You keep 100% of subscription revenue, minus transparent infrastructure costs.
How Revenue Works Over Time
Month 1: Acquisition Phase
$0 to PublisherWalter.gg uses first-month revenue to acquire users for your game. You pay nothing.
Month 2+: Earning Phase
~88% to PublisherKeep 100% of subscription revenue. Only pay infrastructure costs ($0.06/session).
Year 1 Result
Effective Fee: ~3%After 12 months, your effective platform fee averages to just ~3% of total revenue. Compare that to Steam's 30% forever.
Where Your Revenue Goes
Subscriber
Pays $10/mo
Walter.gg
Routes Payment
User Acquisition
Month 1 only
You (Publisher)
~88% of Month 2+
Platform Fee Comparison
| Platform | Month 1 Fee | Ongoing Fee | Year 1 Effective | Year 2+ Effective |
|---|---|---|---|---|
A Walter.ggBest Value | Month 1 Revenue | $0.06/session (~3-5%) | ~3% | ~3-5% |
S Steam | 30% | 30% forever | 30% | 30% |
E Epic Games Store | 12% | 12% forever | 12% | 12% |
Walter.gg
Steam
Epic Games Store
Long-Term Revenue Comparison
Based on $10,000/month gross revenue
| Period | Gross | Steam Net | Walter.gg Net | You Save |
|---|---|---|---|---|
| Year 1 | $120,000 | $84,000 | $96,800 | +$12,800 |
| Year 2 | $240,000 | $168,000 | $202,400 | +$34,400 |
| Year 3 | $360,000 | $252,000 | $308,000 | +$56,000 |
| Year 4 | $480,000 | $336,000 | $413,600 | +$77,600 |
| Year 5 | $600,000 | $420,000 | $519,200 | +$99,200 |
After 5 years: You keep $99,200 MORE with Walter.gg compared to Steam.
Calculate Your Earnings
Calculate Your Revenue
See how much more you could earn with Walter.gg vs traditional platforms
Steam
30% platform cut
Walter.gg
First-Month ModelYou earn $12,800 MORE in Year 1
That's 15% more revenue vs Steam's 30% cut
First-Month Model Explained
Month 1: Walter.gg uses first-month revenue for user acquisition. You pay $0.
Month 2+: You keep 100% of subscription revenue, minus infrastructure costs ($0.06/session).
Infrastructure costs cover YOM's distributed streaming network. No hidden fees, no platform cuts.
Revenue Model FAQ
Instead of taking an ongoing 30% cut like Steam, we use your first month's revenue specifically for user acquisition. We run ads, create content, and actively promote your game. After that, you keep 100% of subscription revenue and only pay transparent infrastructure costs.